Beauty ideals are changing. Armpit hair is back. At least, I think it is in China.
Since the end of the 70s, women have been shaving, waxing, epilating and plucking their underarms to rid themselves of pesky armpit hair. However, a new competition on Weibo, China’s most popular social networking platform is encouraging users to buck social norms by growing out their armpit hair and taking a photo. As a result, Chinese women have been spicing up their selfies and throwing their hands in the air like they just don’t care.
The whole point of the ‘Girls not plucking their armpit hair’ competition is to challenge social norms and celebrate the female body in all its hairy glory. Perhaps this is the beginning of a new revolution, where women can sport the same length armpit hair as men, without feeling chastised.
Thousands of pictures have been entered into the competition, with the page gaining over 28 million hits. While there doesn’t appear to be an award for first prize, the competition organisers will put together a top 10 of the best selfies. It’s not winning or losing, but whether you entered the competition or not that matters.